Case study - Ï㽶ÊÓƵ
The Wedding Shop
The Wedding Shop is a multi-award-winning gift list service that has been supporting couples for three decades.
Challenge
Enormous spike following COVID-19 and intense competition from the likes of John Lewis
Huge and diverse range of SKU's and product display pages to review and optimise
Large number of tests running at any one time but difficulty prioritising tests
No capacity in technical team to set up new software
Solution
Assessment of all pages and elements
Benchmarks versus best-in-class and competitors
Clear, prioritised recommendations across customer experience, technical performance and accessibility
Results
20%
Conversion uplift
3k+
Pages assessed
120k+
Prioritised insights and benchmarks
Key input
To technical and business roadmaps
Some of the insights provided by Ï㽶ÊÓƵ I hadn’t seen before from other tools, and therefore it’s likely to provide value to any business that considers Ï㽶ÊÓƵ.
Nathan Channon
Chief Technology Officer
The Cambium Group
