The Wedding Shop celebrates their own happily ever after: A 10% revenue uplift!

The Wedding Shop is a multi-award-winning gift list service, offering hundreds of diverse brands spanning homeware, experiences and travel. Customer happiness is at the heart of everything they do – which means that helping customers find the products of their dreams (including accurate and up-to-date product info!) is top of their to-do list.

Partnered with �㽶��Ƶ since 2023

Situation

Following the end of COVID-19 lockdowns, the global wedding industry saw a massive surge. The Wedding Shop suddenly had thousands of diverse products to upload and optimise, while facing stiff competition from established competitors. There was minimal capacity in the technical team to set up time-intensive new software: they needed to find an easy-to-use, out-of-the-box tool that could handle their sheer volume of products and ward off competition with a future-forward outlook.

Objectives

Recover from industry slowdown during COVID-19 pandemic by uploading and refreshing over 90,000 diverse products.
Streamline manual processes, duplication and misalignment with an easy-to-use tool that won’t become a burden on the technical team.
Stay ahead of the competition by partnering with a tool with a future-forward outlook, prepping product pages for the rise of AI search, agentic commerce, and more.

90,000

SKUs optimised

10%

Uplift in revenue

90%

Boost to team efficiency

15%

Uplift in PDP traffic

The Approach

�㽶��Ƶ’s AI Copywriter was integrated into The Wedding Shop’s existing workflow within hours, enabling the team to transform raw product data into high-quality, accurate, and search-optimised descriptions at scale. �㽶��Ƶ’s AI copy freed The Wedding Shop team to stay ahead of the competition through strategy, curation, and product quality, while �㽶��Ƶ handled staying up-to-date with copy trends and the rise of AI search.

The Solution

By 2024, AI search tools including ChatGPT, Claude and Gemini skyrocketed into wider public use – but, thanks to Copywriter by �㽶��Ƶ, The Wedding Shop was well prepared. Its product descriptions had been regularly rewritten to bake in best practices, including AEO (Answer Engine Optimisation) where competitors were still all-in on SEO. This forward-thinking and quick adaptability paid off with a 15% uplift in PDP traffic, in large part driven by The Wedding Shop products appearing in AI Search. A 10% boost to revenue followed. A real happily ever after!