Case study - Ïã½¶ÊÓÆµ

The Wedding Shop

The Wedding Shop logo

The Wedding Shop is a multi-award-winning gift list service that has been supporting couples for three decades.

Challenge

  • Enormous spike following COVID-19 and intense competition from the likes of John Lewis

  • Huge and diverse range of SKU's and product display pages to review and optimise

  • Large number of tests running at any one time but difficulty prioritising tests

  • No capacity in technical team to set up new software

Solution

  • Assessment of all pages and elements

  • Benchmarks versus best-in-class and competitors

  • Clear, prioritised recommendations across customer experience, technical performance and accessibility

Results

20%

Conversion uplift

3k+

Pages assessed

120k+

Prioritised insights and benchmarks

Key input

To technical and business roadmaps

Some of the insights provided by Ïã½¶ÊÓÆµ I hadn’t seen before from other tools, and therefore it’s likely to provide value to any business that considers Ïã½¶ÊÓÆµ.

quotation marks

Nathan Channon
Chief Technology Officer
The Cambium Group

Nathan Channon headshot
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