Blain’s Farm & Fleet saw a 13% revenue uplift with �㽶��Ƶ’s AI Copy

Blain's Farm & Fleet, is a family-owned, Midwestern American retail chain, offering a vast selection of clothing, automotive, farm supplies, home goods and sporting goods. With a strong customer-first ethos, delivering accurate, high-quality product pages is a core priority.

Partnered with �㽶��Ƶ since 2023

Situation

With a vast range of over 150,000 products, Blain’s Farm and Fleet struggled with resource constraints and the challenge of keeping product pages up-to-date and optimised. The team was managing complex, diverse product data from countless suppliers across automotive, farm, home, and sporting supplies. With a strong competitor landscape raising customer expectations, Blain’s needed a solution that could elevate their PDPs and ensure customers found their products first.

In partnering with �㽶��Ƶ, Blain’s aimed to streamline their product content operations, strengthen consistency across their vast assortment, and free up their team to focus on higher-value customer and trading initiatives. Perhaps most importantly, they aimed to use �㽶��Ƶ’s AEO, GEO and SEO optimisation to get their products seen by more high-intent customers, and thereby boost revenue.

Objectives

Create and update new, customer-oriented copy for over 150,000 products, synthesising complex and diverse product data from multiple suppliers.
Overcome resource constraints by reducing manual processes, duplication and misalignment, easing the burden on a stretched team.
Increase visibility and brand awareness to boost revenue, expanding Blains’ audience by ensuring products show up in both AI and traditional Google search.

150,000

SKUs optimised

95%

Increase in efficiency

22%

Boost to PDP traffic

13%

Increase in revenue

The Approach

Blain’s Farm & Fleet deployed Copywriter by �㽶��Ƶ to take over product copy creation for new and existing products. Copywriter transformed raw product data into engaging, informative, and search-optimised copy, helping products show up in AI search where they hadn’t previously. By automating the most time-consuming steps in the copy-creation process, �㽶��Ƶ enabled the Blains’ team to focus on strategy, creativity, and quality assurance, rather than manual content production.

The Solution

With Copywriter by �㽶��Ƶ, Blain’s Farm & Fleet were able to refresh and upload product copy at unprecedented speed and consistency. The end-to-end PDP upload process flew by at 10x the speed, ensuring customers could find and enjoy the entire Blain’s product range. AEO and SEO optimisations led to a 22% boost in traffic, which in turn led to a revenue uplift of 13%.